Leadership Team

Our Leadership Team consists of individuals who all have a powerful “Why” that drives them to serve others and themselves and help us make an incredible impact in our community.

Allen Serfas, Certified Dementia Specialist & C.S.A.

CEO & Co-Founder

Allen graduated with a degree in Finance from the University of Iowa. Allen enjoyed a 20+ year career and executive management experience as Corporate Officer with Enterprise Rent-A-Car. Allen thrived in Enterprise's entrepreneurial and customer service focused environment helping expand new territories along with pioneering the company's Truck Rental Division. Allen's commitment to customer service, exceeding customer's expectations and his commitment to employee development were key ingredients to his success at Enterprise. These key ingredients are at the heart of the foundation of what drives Assistance Home Care. Allen is actively involved with his wife in supporting the Alzheimer’s Association, APDA, Memory Care Home Solutions, Community Council, Aging Ahead and numerous local organizations helping to provide advocacy and support for the St. Louis senior care community.

Sally Serfas

Chief Care Officer & Co-Founder

Sally graduated with a B.A. Degree in Education from Lindenwood University. As a family caregiver herself, Sally knows that the best way to give people exactly what they want is to listen to their needs. She has spent a lifetime listening, planning and problem-solving for her parents, while nurturing her community as an elementary teacher. Whether it be fund raising for Alzheimer’s or teaching PSR at our church, Sally has seized countless opportunities to support others, and it has been her honor. Sally spent years as a caregiver to her mother, who ultimately lost her fight with Alzheimer's. Sally's deep participation with her parents and in the human condition along with an understanding of what families can go through led her to co-found Assistance Home Care in her mother's honor and build a truly caring and compassionate community of caregivers.

Joe K.

Chief Operating Officer & Chief Financial Officer

Joe has a history of successfully leading a large dynamic organization to achieve significant growth and market presence. His understanding of corporate vision, insight into strong operations, strengths in building teams, and instilling dedication to team success has made him an effective leader and a great addition to our organization. Prior to joining Assistance Home Care, Joe enjoyed a nearly 20-year career and executive management experience as a Corporate Officer with Enterprise Rent-A-Car and Enterprise Fleet Management, playing a key role in helping to support two regions. Joe’s commitment as a trusted business partner, strong financial acumen, focus on employee development and customer service have allowed him to help others and be successful in every endeavor. Joe loves all sports, is a diehard St. Louis Blues season ticket holder, loves to travel and spend time with his family at their lake house. His “WHY” is his mother and father. His mother passed away at the age of 69 and his father was her primary caregiver the last 7 years of her life. Joe earned his Bachelor of Science in Accounting from Truman State University.

Courtney K.

St. Louis Director of Operations

Courtney " Court" oversees the daily operations and processes to better serve our families, caregivers, and community relationships for all of our St. Louis area locations. Court joined Assistance Home Care as a Management Trainee and has been promoted multiple times to arrive at her current role of St. Louis Director of Operations. Court has a Bachelor's of Science in Criminal Justice with a minor in Psychology. She has a passion for helping people and making the process of aging whatever that may be as easy and joyful as possible. Of all the CORE VALUES that AHC possesses, Court makes sure that " Empathy shines through Our Actions and Our Person." Outside of AHC, Court is Family and Friend focused. She enjoys spending time at their farm in Madison County, hanging out with friends or simply sitting on her back porch and watching the deer and wildlife on their little piece of heaven. Her " Why" is her grandparents. Her grandfather has Alzheimer's and lost his battle with the disease about four years into it. Court was one of the primary caregivers and lived with her grandfather through every stage of the disease. That included him becoming completely dependent on Court and her mom for feeding, bathing and daily activities of living. One of the many things her grandparents instilled in her was " Family First." So Court takes that approach with every one of her families and treats them like an extension of her own.

Tony H.

Chicagoland General Manager

Tony enjoyed an award-winning 26-year career with Enterprise Holdings, where he held an officer level position within the company. During his leadership, Tony’s multi city territory achieved significant growth and all-time highs in customer satisfaction. In October of 2020, Tony joined our amazing team at Assistance Home Care. Since opening its doors in 2011, Assistance Home Care has provided excellent care for hundreds of families, created a supportive work environment for thousands of employees, and fostered wonderful community relationships in the St. Louis area. Tony is so excited to bring this amazing foundation and culture to the Chicagoland area by leading the company's pioneering expansion efforts to Illinois. Tony’s ability to build a thriving team and provide top level customer service makes him the perfect choice for this new role. Tony exudes the company’s CORE Values, but the one that resonates with him the most is being “Committed to a place where Trust & Teamwork Rules”. On a personal note, Tony is a “family guy,” raising two daughters and training two new puppies with his wife of 23 years. He loves sports in all capacities...as a participant, a fan, and an avid fantasy player. As well, Tony enjoys supporting his community and had been an active board member of the YMCA and Urban League over the past 12 years.

Michelle L.

Director of Human Resources

Michelle has enjoyed a wide variety of expeience as a business manager and benefits administrator. She has worked in various businesses including retail, law, and the non-profit sector. Michelle has a Bachelor of Science from Truman University, where she studied design and business. She is currently the Director of Human Resources and oversees all the HR functions. Michelle loves spending time in the kitchen cooking and baking. She is thankful to her father for inspiring her love of gardening as she enjoys growing her own herbs and vegetables as well as flowers. She also loves spending time with her family, traveling and yoga. When time allows, you can find her reading or being creative with scrapbooking. Michelle is inspired by finding the good in people. Individuals and stories that prove there is still good in the world and those who are continually striving for goodness are a major source of inspiration for her! Michelle has been the happiest in her career when working for a cause—whether it is a personal volunteer effort, or working for a non-profit, helping others has always been an important part of her life. She was drawn to Assistance Home Care because of the passion that drives the mission of caring for others. Her work is fulfilling because she knows she is plays a small part in providing support for caregivers and families who are caring for loved ones. Her “why” is her sister, Carolyn, her hero. Assistance Home Care provides in home care for her because she has MS. This terrible disease has taken so much from her physical life, but she has not let it destroy her spirit. The care she receives from Assistance Home Care has given her back the ability to enjoy aspects of her life she had lost. She is her hero because she approaches every day with joy and gratitude, despite her circumstances. That is something to strive for!