Leadership Team

At Assistance Home Care, we are proud to have a leadership team that is passionate about providing exceptional care for seniors and supporting our team members in every way possible. Our leaders are dedicated to upholding our Core Values and ensuring that they are reflected in every aspect of our business.

One of the key roles of our leadership team is to set the strategic direction for our organization. They are responsible for developing and implementing plans that allow us to continue growing and expanding our services, while always keeping the needs of our clients and caregivers at the forefront.

At Assistance Home Care, we believe that our leadership team is a key factor in our success. Their commitment to excellence, strategic thinking, and dedication to our Core Values sets us apart from other home care providers, and we are proud to have them leading the way.

Allen Serfas, Certified Dementia Specialist, C.S.A.

Co-Founder & Chief Executive Officer

Allen graduated with a degree in Finance from the University of Iowa. Allen enjoyed a 20+ year career and executive management experience as Corporate Officer with Enterprise Rent-A-Car. Allen thrived in Enterprise's entrepreneurial and customer service focused environment helping expand new territories along with pioneering the company's Truck Rental Division. Allen's commitment to customer service, exceeding customer's expectations and his commitment to employee development were key ingredients to his success at Enterprise. These key ingredients are at the heart of the foundation of what drives Assistance Home Care. Allen is actively involved with his wife in supporting the Alzheimer’s Association, APDA, Memory Care Home Solutions, Community Council, Aging Ahead and numerous local organizations helping to provide advocacy and support for the St. Louis senior care community.

Sally Serfas

Co-Founder & Chief Care Officer

Sally graduated with a B.A. Degree in Education from Lindenwood University. As a family caregiver herself, Sally knows that the best way to give people exactly what they want is to listen to their needs. She has spent a lifetime listening, planning and problem-solving for her parents, while nurturing her community as an elementary teacher. Whether it be fund raising for Alzheimer’s or teaching PSR at our church, Sally has seized countless opportunities to support others, and it has been her honor. Sally spent years as a caregiver to her mother, who ultimately lost her fight with Alzheimer's. Sally's deep participation with her parents and in the human condition along with an understanding of what families can go through led her to co-found Assistance Home Care in her mother's honor and build a truly caring and compassionate community of caregivers.

Joe K.

Chief Financial Officer

Joe has a history of successfully leading a large dynamic organization to achieve significant growth and market presence. His understanding of corporate vision, insight into strong operations, strengths in building teams, and instilling dedication to team success has made him an effective leader and a great addition to our organization. Prior to joining Assistance Home Care, Joe enjoyed a nearly 20-year career and executive management experience as a Corporate Officer with Enterprise Rent-A-Car and Enterprise Fleet Management, playing a key role in helping to support two regions. Joe’s commitment as a trusted business partner, strong financial acumen, focus on employee development and customer service have allowed him to help others and be successful in every endeavor. Joe loves all sports, is a diehard St. Louis Blues season ticket holder, loves to travel and spend time with his family at their lake house. His “WHY” is his mother and father. His mother passed away at the age of 69 and his father was her primary caregiver the last 7 years of her life. Joe earned his Bachelor of Science in Accounting from Truman State University.

Tiffany H., Certified Dementia Specialist

Executive Director of Operations

Tiffany is the Executive Director of Operations for Assistance Home Care. She is here to support and guide all teams both in the office and in the field with every situation no matter how big or small. Tiffany graduated from Everest College with her MA. She became a Certified Dementia Specialist in 2017 and is currently attending Eastern Illinois University. Tiffany's two favorite Core Values are "Being Present and Professional". She believes that while engaging with others they deserve her full attention. Her second favorite is "Sunshine and Smile" (Come on who doesn't love that)!!! Outside of AHC Tiffany enjoys raising her four kids with the consistent support from her significant other Jeremy and family. It is very important to her that she is there for them through the ups and downs of life helping them be exactly what they want to be! Her family plays a huge role in her day-to-day success. Tiffany’s "WHY" is the never-ending feeling that she knows she is helping change the world with every positive conversation/smile and the lives of family's that need extra support. She wants to support everyone she meets with an open heart and ear ready to fully give herself to help them.

Hayley W.

Director of Human Resources

Hayley is the Director of Human Resources for Assistance Home Care and brings nearly a decade of HR experience. She attended McKendree University where she majored in Human Resource Management. She has supported employees across multiple states and industries, managing all aspects of Human Resources, including benefits, compliance, payroll, employee relations, and talent development. Hayley is dedicated to supporting, developing, and empowering team members so they can deliver the best care possible, while also taking a strategic approach to designing and implementing HR initiatives that align with the organization’s long-term goals. Her “why” is deeply personal. Hayley was a full-time caregiver for her grandfather, who battled Alzheimer’s. Walking alongside him during that journey gave her a profound understanding of the challenges families face and continues to inspire her dedication to supporting caregivers and the families they serve. This personal experience allows her to connect deeply with Assistance Home Care’s mission of providing compassionate, high-quality care for families navigating similar journeys. Outside of work, Hayley enjoys spending weekends cheering on Nebraska football as a season ticket holder, and spending quality time with her husband at her parents’ lake house.